More specifically, business in the modern era. “If you build it, they will come” is no longer a viable business plan on its own.

It’s not enough to only launch a great product, or serve amazing food, and expect profits to soar.

With so much competition, and so much distraction, establishing your business online is what helps get your business in front of new eyes, shows off your unique offerings, and works to gain you new customers even while you sleep.

But you’re doing a million things already! And even if you’ve got a website and a pretty solid Instagram feed, user generated content (think photos, videos, and other digital content created by influencers and loyal customers) is what people love to see - and trust -the most.

The term “influencer” gets a lot of hate.

But let’s face it - it works - when done strategically. The influencer marketing industry reached over $16 billion in 2022. There’s a reason why businesses both big and small are leveraging the power of well-matched influencer partnerships to grow their businesses.

According to Influencer Marketing Hub, “61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content. 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.”

I’ve spent years cultivating my community online. Because I know exactly who they are and what they like, I only share what aligns with my own values and the values of my audience. That’s why my posts see a very high engagement for a smaller following. This is the power of a micro-influencer: a targeted and lucrative (not to mention more affordable!) way to market your business.

From Instagram reels reaching over 14,000 views to Page 1-ranked blog posts on Google, I’ve got lots to offer your vegan-friendly business. Want to see more of my audience demographics? Check out my Media Kit page.

If you feel that your business is a great fit for my growing and highly engaged online community, I’d love to chat!

We’ll talk about your budget, your business goals, and what digital content might work best for your business.

If you are looking to hire me as a contracted social media manager for your business (behind the scenes), email me at hello@darbythevegan.com. Looking forward to hearing from you!